#UnlockOurKids

A campaign to end child solitary confinement in New York.

Currently over 50,000 children are held in juvenile justice facilities across the country and over 5,200 are in adult jails or prisons. We partnered with Incarcerated Nation Corp to develop a campaign to end this injustice currently taking place in New York. By going to UnlockOurKids.com on a mobile phone, the digital campaign transports users into a 360 solitary confinement cell to explore and learn of the harsh realities and damaging side effects it has on our children. Users can then pledge support via a petition calling for removal of the practice, as well as tweet their time spent in virtual solitary directly at Gov. Andrew Cuomo. 

Recognition:  The Drum   FWA Site Of The Day

 

More to come soon...


And here are great examples from others in the industry...

 
 

Developed by Leo Burnett Beirut 

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Developed by Leo Burnett

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