The missed opportunity
The frank truth is the public and private sectors do not collaborate nearly enough.
And those within the civil rights and criminal justice world are not regularly exploring alternative creative ways to achieve their goals because they generally are:
Lacking Creative Talent In-house
They can’t afford the best creative talents largely because there is a lack of available budget and investment. The organizational structures generally prioritize research, enlisting experts in the field and hands on the ground. Not creative communication teams.
Utilizing Traditional Strategies & Tactics
They're not utilizing the latest and greatest communication models as their
communication teams are typically tasked with developing websites, newsletters and PR releases. And when they do have larger communication and messaging objectives they generally turn to more traditional solutions (print ads, tv spots, etc) to elicit public discourse and behavior change.
Siloed from the Private Sector
Marketing solutions are not considered as often as they could be in their line of work, simply because it's not their forte. Thus they aren't recognizing advertising talent as potential partners in changing behaviors.
The private sector talent pool is looking for ways in their spare time to contribute and give back to society, as their days are generally consumed by serving corporate ambitions. But despite their desire to serve, they don't reach out for similar reasons, such as:
Under-valuing their talents
Many advertising and marketing professionals assume their talents aren't transferrable and readily welcomed. And so, they tend to take on more traditional forms of service and volunteering. Forgoing an opportunity to put their skills to relevant uses.
Unsure of Where to Look
The silo goes both ways. Given their expertise, they're not sure where to look or with whom to talk to. In large part because there's not many opportunities or people regularly bridging this gap.
Fear time commitment
With full time jobs or regular freelance gigs, the assumption is that to work on a project would be an all or nothing game. That they wouldn't encounter an empathetic opportunity that would be customized around their schedule. Moreover, would likely demand a pro bono style agreement.
And here's our solution
We enable the country's most talented advertising professionals to tackle some of the most important civil rights and criminal justice issues of our time.
As a creative collective, we always strive to offer more strategically and culturally relevant ways to engage lawmakers and the general public, and thus aim to produce disruptive communication ideas that are more scalable and cost efficient than the traditional tactics currently implemented.